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Pay Per Click

HighRank Technologies is India’s full-service PPC management is an ongoing program focusing on managing the effectiveness of bids, budget and media. Our services are based upon the needs of each client and involve detailed analysis, the use of our PPCToolSet software, and extensive tuning and optimization services. When you work with us, your dedicated analyst will drive the project and provide all changes and recommendations on a technical and strategic level.

Attached to each project is resource staff, as needed, to accomplish the project goals. Common skill sets consist of trainers, copywriters, marketing, PPC/SEM, analytics pros, social media practitioners and strategy consultants. Based upon the changing needs of the project, all roles are available to support your projects.

Pay Per Click Advertising
Improving your brands presence in the digital sphere always generates more lead and better ROI. So it’s important that your products and services appear on the first page of search engines for better engagement, when customers are searching for them. HighRank Technologies has the experience and technical expertise to help you position your brands in the sponsored section of the search engines pages, which will be viewed by the targeted audience.

measure your campaigns performance with an objective to enhance your presence online.Pay Per Click (PPC) is a very effective way to get your products and services in front of prospective customers. Using our skilful resources, you can increase your brands awareness very easily by targeting the right audience at the right place. We’re a young passionate team who are committed and driven to deliver best results and

As a part of our PPC campaign strategy and development, a continuous data analysis and optimization of your campaign is done after understanding your business objectives. Hence our approach to get quick results is based on generating quality leads and better ROI.

More PPC Services


As part of each PPC advertisement management service program, we perform a great number of tasks, including:

  1. Define campaign strategies: After the account has been established, we’ll define campaign(s) and ad group(s) set up.

  2. Advanced keyword research and selection: Whether you have an existing pay-per-click Internet advertising campaign or not, we perform keyword research as a best practice to ensure the campaigns are employing the appropriate keywords.

  3. Creative development: Our pay-per-click management includes custom, compelling, effective and creative writing when developing the ad text (titles and descriptions). Using our best practices, we will create text ads in order to attract the searchers attention with compelling content that highlights unique selling points or special offers. Our ads take users to relevant landing pages to help maximize click-through and conversion rates.

  4. Identify landing pages that convert: We identify the best existing destination or recommend improvements to facilitate site-level conversion.

  5. Implement campaign conversion tracking: We will work with your staff in generating codes to aid in tracking conversions from your pay-per-click marketing campaign.

  6. Advertisement submission: We will upload and submit the keywords and associated creative for approval by the search engines’ sponsored search programs.

  7. PPC account settings: We will establish and monitor the numerous account settings such as daily max spend, match type, countries and more, to maximize business goals.

  8. PPC bid management and ROI tracking: We will monitor and adjust the cost-per-click (CPC) bid for bid positions that yield the best return on client for each ad group or keyword in your campaign(s) to conform to your defined business objectives. Your CPC bid refers to the amount you pay for a click on your ad when the ad appears on the search network or partner sites.

  9. Our PPCToolSet will be implemented to optimize CPA’s for your keywords. This is cutting-edge technology that adapts to the competition, bids, and return on each keyword 48 times each day. Imagine lowering your cost per action on your PPC budget by half or better – call us for details!

  10. PPC monthly analysis: We perform a month-end analysis of campaign performance, including individual keyword costs, conversions and performance trends. We develop a written document and then hold a conference call to discuss previous month activities and next steps.

  11. Campaign Assessment and Recommendations: We will suggest and implement ad campaign improvement, including changes to ad copy (title/description), keyword list modifications to improve Quality Score and bid adjustments.

  12. Creative testing and optimization: We will perform periodic testing of new ad creative (titles and descriptions), and revised call to actions.

  13. SEO ranking report: We will provide a monthly review and analysis of search engine optimization ranking report to determine where the site is ranked organically for keywords used in PPC accounts


Visible Performance Metrics

All Projects are Discussed & Delivered On Performance Stats Only!